BRANDING KOREA BY ITS OWN FOOD

Let's meet on the third floor at COEX shopping mall. Also known as the biggest shopping complex in Asia, it is first the place to be today! the Seoul design festival location is going on...
DESIGN FOR DINING. As the event title mentions it, the purpose of this global festival is to show other countries the role Korea plays in design by exporting its own values; The country is focusing on emancipating its traditional food, nationally called "Hansik".
Sharing a dish is first taking time to appreciate a convivial moment, usually in family. Koreans (globally Asia are very serious about it. There's a time for everything. Korean food is incredibly tasteful and gorgeous to look at but is at the same time paradoxically unappreciated. How can it be appreciated without being known?
The opposite example would be the case of Japanese high-branding.
Exporting Manga and high-techs, Japan is also noted for having the top chefs in the world!
Just test yourself: Have you ever tried, or at least heard about some of the following dishes? If you're good enough, you can associate the dish to one of both countries. What about... Sushi, ramen, kimchi, tempura, kimbap, tteokbokki, udon, takoyaki, bindaeddeok, namul, sashimis?

So?
Find out the most mouth-watering Korean dishes at:
http://www.admirabledesign.com/La-Coree